The CORPO Logo When I created the logo for Corpo, I thought mainly about the metaphor of a gesture. I had to represent many things at the same time: Asana, Meditation, Earth, Sky, Arms, Legs, Posture. It is most important when one visualizes a brand, that it conveys all the possibilities of a construction, a sensation of what it can represent. I chose a free gesture to create CORPO and at the same time I gave its image the sensation of safety, legs grounded to earth, arms reaching to the sky, head free, Sun, Moon. The orange background works like a mystical cape or a monk's robe, peace, meditation, and existential sensuality

by Dudu Santos

 

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